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  • Why Your Company Needs a Great Trademark

    By Procopio Partner Kam W. Li A trademark is a powerful means to communicate a company’s brand identity to the public. When the use of the trademark, such as a symbol, word, name, logo and other device has the effect of creating a mental association between it and the company’s products and services, the symbol has acquired trademark significance and value for the company.  A distinctive trademark maximizes the effectiveness of the communication and greatly contributes to the...

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