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  • “Generic.com” Can be Eligible for Federal Trademark Registration

    By Procopio Senior Associate Rosie Kim In a significant ruling for trademark owners, the U.S. Supreme Court rejected the United States Patent and Trademark Office’s (USPTO) urging of a nearly per se rule that a generic term combined with “.com” or another generic top-level domain is generic. In doing so, the Court held that a mark consisting of a generic term combined with “.com” is a generic name for a class of goods or services only if the term has that meaning to consumers....

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  • WHAT ERRORS ARE CORRECTABLE? INTENT-TO-USE TRADEMARK APPLICATIONS PART 3

    By Procopio Partner Pattric J. Rawlins and Associate Rosie Kim You understand the importance of securing trademark protection for your product or service, and you’ve submitted an intent-to-use application or registered your brand as a trademark. But perhaps, in reading Part 1 and Part 2 of our three-part series, you’ve realized that you may have erred somewhere along the way in one of your own trademark applications. The good news is that some errors are correctable. Where an error is...

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  • Is Your Trademark Application Assignment Proper? Intent-To-Use Trademark Applications, Part Two

    By Procopio Partner Pattric J. Rawlins and Associate Rosie Kim You understand the importance of protecting your new product or service with a trademark, and thanks to our Part One article on the subject, you also learned several keys to filing an application with the U.S. Patent and Trademark Office (USPTO) that outlines your intent-to-use the mark. It’s equally important to ensure that you’ve listed the right “Applicant” on that intent-to-use trademark application, and we’ll di...

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  • Is Your Intent Bona Fide? Intent-To-Use Trademark Applications, Part One

    By Procopio Partner Pattric J. Rawlins and Associate Rosie Kim So you are planning to hit the market with a new product or service, and you have an awesome idea for a unique brand. You know it’s important to protect that brand with a trademark. However, do you also know how important it is to make sure that your trademark application properly captures the correct owner of the mark and that you have appropriate documentation regarding your intent to use the mark? In this article—th...

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