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Startup Fundamentals #2: Developing a Funding Strategy
Startup Fundamentals #2: Developing a Funding Strategy

If you are looking to build a successful, fundable startup that is based on a sound financial model, and is ready to be pitched to investors in Silicon Valley, you won’t want to miss this workshop presented by Access Silicon Valley!

In this second workshop of the Startup Fundamentals series, Roger Rappoport, a former entrepreneur and currently a partner and the leader of the Emerging Growth & Venture Capital practice group at Procopio, an AmLaw 200 law firm in Silicon Valley, will conduct an interactive, informative session with great takeaway materials and actionable items, with in depth content on how successful Silicon Valley startups develop and implement successful funding strategies, securing funding from angel, seed and VC investors. Learn the best way to raise the money you need to successfully launch and scale your startup!



A comprehensive 50-page digital workbook with an actionable step-by-step guide will be distributed to all registered event attendees on the day of the event.


Getting funding from investors is always a challenge for startups. Avoiding common pitfalls when raising money can make the difference between your startup’s success or failure and the amount of dilution that founders will suffer that can mean the difference between a great or a dismal exit.

In this session, we will cover:

  • how to develop a funding strategy appropriate for your startup
  • when to raise funds, how much to raise, and from whom;
  • the danger of taking too much or too little from investors;
  • identifying the valuation inflection points of your company;
  • the differences between seed, angel and venture capital funding;
  • alternative funding sources;
  • appropriate funding instruments for each round of funding, including convertible notes, SAFE’s, common stock and preferred stock;
  • the pros and cons of selling equity, convertible instruments, and venture debt;
  • selecting and gaining access to the right investor, and
  • what to do to increase the pre-money valuation of your company.


5:00 PM – 6:00 PM – Dinner and networking
6:00 PM – 6:15 PM – Speaker and sponsor introductions
6:15 PM – 7:30 PM – Startup workshop Part A
7:30 PM – 7:45 PM – Intermission
7:45 PM -8:45: PM – Startup workshop Part B
8:45 PM – 9:00 PM – Q & A

ABOUT THE SPEAKER: Roger has extensive experience in advising startup and well-established startup and emerging growth technology companies. He is the co-author of “Considerations for Angel and VC Funded Startups and Emerging Growth Companies Considering a Loan Under the Paycheck Protection Program,” and Co-author of “Changes in Convertible Instruments for Early Stage Financings.”

Roger is a frequent speaker and panelist on topics and issues related to the development and implementation of a company’s formation and funding strategy. Before attending law school, he was the founder of a technology company.

Roger is very connected with investors in Silicon Valley and beyond and is an active angel investor. As an attorney, he has been involved in hundreds of transactions such as merger and acquisition transactions, private equity and venture capital financing transactions, and complex restructuring transactions.

He is also the founder of Access Silicon Valley, a platform for entrepreneurs, on a global basis, to gain access to Silicon Valley’s best and brightest Venture Capitalists, “been there done that” entrepreneurs, and experts. Take a closer look at the Access Silicon Valley Video Fireside Chat Series hosted by Roger, with representatives of some of the Valley’s most high profile VCs, such as Andreessen Horowitz, Foundation Capital, Floodgate, Venrock, Canaan Partners and more.

Startup Fundamentals #2: Developing a Funding Strategy

Date & Time


Procopio’s Silicon Valley Office

3000 El Camino Real | 5 Palo Alto Square Suite 400
Palo Alto, CA 94306


$0 – $100


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Patrick Ross, Senior Manager of Marketing & Communications
EmailP: 619.906.5740


Suzie Jayyusi, Events Planner
EmailP: 619.525.3818