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Startup Fundamentals #1/3: Start Right, Avoid Common Mistakes & Pitfalls
Startup Fundamentals #1/3: Start Right, Avoid Common Mistakes & Pitfalls

If you are looking to build a successful, fundable startup that is based on a sound financial model, and is ready to be pitched to investors in Silicon Valley, you won’t want to miss this in-person workshop March 22, 2023, in Procopio’s new Silicon Valley office at 5 Palo Alto Square.

This is the first workshop in a series of 3 sessions for startup founders, startup executives, entrepreneurs, innovators and developers.


A comprehensive 50-page workbook with an actionable step-by-step guide.


Besides building and selling a product, entrepreneurs need to worry about many other things:

  • How to form a company
  • How to hire the right people
  • How to compensate the team
  • How to split the pie with the cofounders and team members
  • How much equity to give investors and at what valuation
  • How to raise money and under what terms
  • And many more

Often times these issues seem overwhelming, and traps for the unwary or uninformed are numerous.

However, successfully avoiding the most common pitfalls can make a significant difference:

  • as to whether or not your startup is fundable
  • the sources and types of capital that you will attract
  • who controls the company
  • how much you will make upon exit
  • and your startup’s overall likelihood of success.

In this first segment of the Startup Fundamentals series, Roger Rappoport, a partner and leader of Procopio’s Emerging Growth & Venture Capital practice, will conduct an interactive, informative session with great take away materials and actionable items.

Startup issues that will be covered in this workshop (among others): choices in entity selection; creating an appropriate capitalization table; co-founders vs early employees (should they be treated differently?); appropriate allocations of founders’ stock (including Series FF Preferred Stock) between founders and vesting; repurchase rights and rights of first refusal determining if and when it is appropriate to obtain proxies from co-founders/early employees stock allocation for employees, consultants, board and advisory board members; the perils of Section 409A under the Internal Revenue Code when granting options when milestone based vesting, as opposed to time based vesting, is appropriate the assignment of intellectual property,;and ensuring that all IP created belongs to the company executing employment/consulting agreements and the value of developing an intellectual property strategy early on.


All times Pacific

5:00 – 6:00 pm – Dinner and Networking

6:00 – 7:30 pm – Startup workshop Part A

7:30 – 7:45 pm – Intermission

7:45 – 8:45 pm – Startup workshop Part B

8:45 – 9:00 pm – Audience Q & A

Startup Fundamentals #1/3: Start Right, Avoid Common Mistakes & Pitfalls

Date & Time


Procopio’s Silicon Valley office

3000 El Camino Real | 5 Palo Alto Square, Suite 400 | Palo Alto, California 94306


Reserve a demo or sponsor ticket and get great exposure.

Demo/Sponsor ticket includes:

  • 1 (one) event ticket
  • Promotional pitch before main presentation
  • Inclusion on social media event promotion
  • Your logo will be displayed on the event description

Limited sponsor slots available.

Part Two, Funding Strategy: Give Up Less and Keep More Money on Exit, will be held April 19, 2023, and Part Three, Understanding the Terms in Term Sheets, on May 24, 2023. Get your ticket for the entire series and save.


Procopio Partner and Emerging Growth & Venture Capital Leader Roger Rappoport

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Patrick Ross, Senior Manager of Marketing & Communications
EmailP: 619.906.5740


Suzie Jayyusi, Events Planner
EmailP: 619.525.3818