Home > Events > Procopio and SV Forum Present: The Minimum Viable Start-up

Events Contact

Valerie Sanderson
Manager, Corporate Sponsorships and Events
F. 619.744.5490

Procopio and SV Forum Present: The Minimum Viable Start-up

7:30 AM - 6:00 PM
Four Seasons East Palo Alto
2050 University Avenue
East Palo Alto, California 94303
The Minimum Viable Start-up (MVS) is a custom program developed by Roger Rappoport of Procopio, Brant Cooper (author of The Lean Entrepreneur), and Johnny Chan of eBoost Consulting, to help entrepreneurs take the leap from viable product to viable start-up and, along the way, avoid the most common mistakes made by entrepreneurs, which invariably leads to the same result—less upside for the founders on exit.


With the MVS methodology, the presenters will cover the four distinct milestones to help get your start-up on the road to success, including how to:

  • Generate and value your business model hypothesis;
  • Execute an effective launch of your Minimum Viable Product (MVP);
  • Validate your business model and prepare for scale; and
  • Scale your business model.
As an integral part of these milestones, entrepreneurs will need to develop and execute the right funding strategy, appropriate to each stage of a company’s development, navigate around legal, fund raising and other issues, so as to avoid the most common pitfalls made by entrepreneurs, which can make a significant difference as to whether or not a company is fundable, the sources and types of capital that will be attracted, who controls the company, the economic impact on founders upon exit, and a company’s likelihood of success.


About this workshop:

This full-day workshop is an intensive, immersive, and experiential event. Using examples drawn from their own experience at developing start-ups, Brant, Roger, and Johnny simplify the complexity of taking an idea, developing a product, and building a successful start-up. At the end of the workshop, you will have new insight into how to set a start-up on a path for success. Rather than abstract principles, you will have a significantly greater understanding of what you may not already know, and the practical tools to help make well informed decisions in real-time, regarding those issues of greatest importance to start-up entrepreneurs. You will not only be able to proactively identify where potential obstacles may present themselves along the path to start-up success, but will also have the tools to navigate the course, and ultimately win the race.

Getting to an MVP from an idea, launch, and scale—Brant and Johnny will provide the tools to enable you to:

Generate Your Business Model Hypothesis
  • Segment your market
  • Discover what a "value stream" is, why it's important, and how to develop yours
Validate Your Business Model Hypothesis
  • Test your business model using Lean Start-up principles
Execute an Effective Launch of Your MVP
  • Launch your MVP, test and Identify critical success factors
Validate Your Business Model and Prepare for Scale
  • Get traction with a shoestring budget
Scale Your Business Model
  • Assess which levers of scale you should pull
  • Determine the proper customer acquisition channels
  • Model what scale looks like with the proper levers and customer acquisition channels at play
Avoid common mistakes made by entrepreneurs—Roger will provide the tools to enable you to:

Deal with Common Start-up Issues
  • Resolve general issues and traps for the unwary, including choices in entity selection, establishing an appropriate cap table, including how much stock to set aside for employees, consultants, board and advisory board members and the perils of Section 409A
  • Resolve Founders’ issues, including amount and allocation of founders’ stock (including Series FF Preferred Stock), vesting, assignment of intellectual property, employment/consulting agreements and more
Develop and Execute the Right Funding Strategy
  • Take the time to fully develop an appropriate funding strategy early on, so that the right amounts are raised at the stage of development and traction
  • Understand the differences between seed, angel and venture capital funding, and the appropriate funding instruments to sell in each round, and the pros and cons of selling equity, convertible debt, and venture debt
  • Select and gain access to the right funding partner
  • Do the right things to increase the pre-money value of the company, which will often result in greater upside for the Founders on exit
  • 7:30 AM – 8:00 AM: Breakfast, Registration, and Networking
  • 8:00 AM – 9:30 AM: Avoiding Common Mistakes
  • 9:45 AM – 12:15 PM: Generating and Validating your Business Model Hypothesis
  • 12:15 PM – 12:45 PM: Lunch
  • 12:45 PM – 3:15 PM: Effectively Launching your MVP, Validation, Testing, and Scale
  • 3:30 PM – 5:00 PM: Developing an Appropriate Funding Strategy to Launch an MVP and Scale
  • 5:00 PM – 6:00 PM: Networking with Presenters on Hand for Q&A
Who should attend:

Founders, CEOs, and managers who have a great idea, or who are already involved with, or looking to start, a company.

What you will receive:
  • Light breakfast and lunch
  • A pre-order of The Lean Entrepreneur (retail $35)
  • The Entrepreneur's Guide to Customer Development eBook (retail $25)
  • Substantial handout materials from Roger and Johnny
Registration: $140

Click here to register.

Co-presented by: